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Elliptic Labs Launches Two New Design Wins with Xiaomi Mi 10 Youth and Mi 10 Lite Smartphones

Apr 27, 2020News

Oslo, Norway — Elliptic Labs, a global AI software company, and Xiaomi, the world’s third largest smartphone manufacturer, have collaborated again with today’s announcement of the Mi 10 Youth and Mi 10 Lite smartphones, the latest Xiaomi smartphones to feature Elliptic Labs’ INNER BEAUTY® AI Virtual Proximity Sensor. The Mi 10 Youth and Mi 10 Lite, follow ups to the critically successful Mi 10 flagship smartphone launched earlier this year, is the most recent example of Xiaomi smartphones utilizing Elliptic’s Virtual Smart Sensors.  Elliptic had announced a contract win for these design wins previously, making details available today.

A leader in smartphone design, Xiaomi has partnered with Elliptic since 2016, entrusting Elliptic’s AI Virtual Smart Sensor platform to help create the original Mi Mix smartphone. The initial Mi Mix smartphone revolutionized smartphones with its bezel-less design, ushering in a new era of smartphone aesthetics with Elliptic’s INNER BEAUTY. Along with replacing traditional hardware infrared sensors and reusing smartphones’ existing speakers and microphones for proximity detection, the AI Virtual Smart Sensor Platform opens up new experiences for smartphone users like touchless gesture control and presence detection.

“We look forward to continue driving value and innovation with a leader like Xiaomi into the future,” explained Laila Danielsen, CEO of Elliptic. “With our Virtual Smart Sensor Platform, adding critical experiences while eliminating redundant hardware sensors and lowering costs will only benefit smartphone users.”

INNER BEAUTY is a registered trademark of Elliptic Labs.

All other trademarks or service markets are the responsibility of their respective organizations.

About Elliptic Labs

Elliptic Labs is a global AI software company and the world leader in AI virtual smart sensors for the smartphone, IoT and automotive industries. Elliptic Labs transforms products using machine learning and/or sensor fusion to combine ultrasound with data from existing device sensors to produce smarter, greener, safer and more intuitive devices. This allows manufacturers to eliminate the need for infrared, radar and time-of-flight hardware sensors, saving OEMs component costs and freeing up design space. The AI Virtual Smart Sensor Platform™ provides 360-degree precise presence sensing, breathing detection, and touch-free gestures. Elliptic Labs is headquartered in Norway and also operates in the United States, China, South Korea and Japan. Its employees throughout the world are motivated by common core values of diligence, innovation and integrity.

PR Contacts:
Aoife Kimber
KimberPR for Elliptic Labs
1 650 773 7288