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Leading Asian Smartphone OEM to Use Elliptic Labs’ AI Virtual Proximity Sensor in Four New Models

Sep 10, 2019News

Oslo, Norway — Elliptic Labs, leading the market in ultrasound virtual sensors, announced today that a top-five Asian smartphone manufacturer will include Elliptic Labs’ INNER BEAUTY® AI Virtual Proximity Sensor in four of its new smartphone models. Now in its fourth generation, INNER BEAUTY replaces the traditional infrared hardware proximity sensor with software, thus improving design alternatives and reducing cost.

“Securing yet another license contract with this large OEM demonstrates the value-add of our virtual sensors,” said Laila Danielsen, CEO of Elliptic Labs. “As our OEM customers continue deploying our technology into more phone models and products, the benefits of replacing hardware with advanced software are increasingly evident, such as compelling cost, space savings and enhanced functionality.”

INNER BEAUTY was introduced in 2016 and immediately revolutionized smartphone design by creating a new approach to proximity sensing, a necessary function that turns off the screen and disables the touch functionality when users hold the device up to their ear. INNER BEAUTY made possible full-screen phones without holes on the front, eliminating the need for the thick bezels that had been standard before Elliptic Labs’ software-only solution was available to OEMs.

INNER BEAUTY is a registered trademark of Elliptic Labs.

All other trademarks or service markets are the responsibility of their respective organizations.


About Elliptic Labs

Elliptic Labs is a global AI software company and the world leader in AI virtual smart sensors for the smartphone, IoT and automotive industries. Elliptic Labs transforms products using machine learning and/or sensor fusion to combine ultrasound with data from existing device sensors to produce smarter, greener, safer and more intuitive devices. This allows manufacturers to eliminate the need for infrared, radar and time-of-flight hardware sensors, saving OEMs component costs and freeing up design space. The AI Virtual Smart Sensor Platform™ provides 360-degree precise presence sensing, breathing detection, and touch-free gestures. Elliptic Labs is headquartered in Norway and also operates in the United States, China, South Korea and Japan. Its employees throughout the world are motivated by common core values of diligence, innovation and integrity. For more information, visit: www.ellipticlabs.com.

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Aoife Kimber
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