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Elliptic Labs CEO Laila Danielsen Nominated as Finalist for Women Leaders in Business Award by the Sales Lead Management Association

Mar 13, 2017 | News

Danielsen Recognized for Her Exceptional Leadership Skills and Strong Customer-Orientation

San Francisco, CA — Elliptic Labs, innovator in ultrasound sensing, announced today that its CEO Laila Danielsen has been nominated as one of the 20 Women Leaders in Business for 2017 by the Sales Lead Management Association (SLMA). Danielsen is renown for driving change and brokering successful deals. Working in the competitive, challenging world of consumer electronics in Asia, Europe, and the U.S., Danielsen has ensured that Elliptic Lab’s ultrasonic technology is now used in the fastest selling smartphone in China. Elliptic Labs’ ultrasonic proximity sensor technology, INNER BEAUTY™ is behind the world’s first, bezel-less smartphone: the Xiaomi Mi MIX.

Danielsen is also behind INNER PEACE™, a new technology advance that takes presence detection to new levels and is aimed at the fast-multiplying market for intelligent personal assistants and similar devices. She also launched the world’s first SDK for touchless interaction powered by ultrasound.

Speaking about the award, James Obermayer said “The Sales Lead Management Advisory Committee is comprised of people who understand the discipline of sales lead management. Our core mantra is ‘if you cannot manage sales leads you cannot manage sales.’ We recognize that Danielsen is an outstanding leader bringing her company to success in the challenging consumer electronics market.”

At Elliptic Labs, Danielsen’s charter was nothing less than helping to reinvent the way people interact with consumer electronics. Since taking the helm at Elliptic Labs in 2013, Danielsen has built a 40-person strong international team, ensured ample private funding for the company, and brokered successful deals with top-tier blue-chip companies including Qualcomm, Xiaomi, Samsung, Cirrus, Murata, and Knowles Electronics . She also expanded Elliptic Labs’ global footprint, opening one office in San Francisco and two in China (one in Beijing and another in Shanghai).

“While it’s important to have an amazing core technology, nobody will know about your product if you can’t combine this with an ingenious selling strategy.” said Laila Danielsen, CEO of Elliptic Labs. “I am honored to be nominated as one of the 20 Women Leaders to Watch in 2017, but more importantly I’m looking forward to bringing Elliptic Labs’ technology to more devices in 2017.”

For more information visit: Laila Danielsen and 2017 Nominees

* INNER PEACE and INNER BEAUTY are trademarks of Elliptic Labs. All other trademarks or services marks are the property of their respective owners.

About Elliptic

Elliptic Labs’ ultrasonic technology provides proximity sensing features and touchless user experiences for consumer devices, delivering the natural extension of human interaction to consumer devices. The technology can be integrated with smartphones, wearables, and IoT devices. Ultrasound offers the best combination of high resolution, 360-degree dome interaction space and low power consumption compared to cameras or other sensing technologies. Elliptic Labs is a privately held company with headquarters in Oslo, Norway, and offices in San Francisco, Shanghai, and Beijing.

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Aoife Kimber
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