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Elliptic Labs Opens Shanghai Office

Jul 8, 2014 | News

Asian OEM Customers Now Have On-the-ground Support to Make Ultrasonic Touchless Gesturing a Reality

San Francisco, Calif., and Shanghai, China — July 8, 2014 — Elliptic Labs, the leader in ultrasonic touchless gesturing for consumer electronic devices, today announced that it will open a new office in the bustling Knowledge & Innovation Community (KIC) area of Shanghai. As interest in this next-generation interface continues to explode, Elliptic’s new KIC office will support large, progressive OEMs in China, Korea, Taiwan and Japan.

The total touchless sensing and gesture-recognition market is expected to reach more than $15 billion by 2018 with double-digit CAGR, according to the Research & Markets analyst firm. Given its superior technology, Elliptic’s award-winning solution has already attracted broad interest among OEMs of portable devices like smartphones and tablets as well as wearables, noted Elliptic CEO Laila Danielsen.

The new Shanghai location expands Elliptic Labs’ global footprint beyond its office at Innovation House Silicon Valley, California where they have recently recruited key hires for the company. “Our expansion into Asia reflects ongoing momentum and a response to the relentless competition in the electronics market. It will enable us to provide dedicated local resources to assist our Asian OEM customers as they incorporate our innovative technology into their products. Our Shanghai office will serve as a hub to support customers and partners throughout the Asia Pacific region,” said Danielsen. Elliptic Labs’ new office will be located in Innovation House Shanghai, a full-service business incubator based in KIC in what many are calling “China’s Silicon Valley.”

Elliptic Labs’ touchless gesture technology enables users to control their devices via hand movements all around the screen. Unlike other approaches, Elliptic’s unique, radar-like ultrasonic touchless gesturing solution is less costly than other gesturing technologies and uses up to 95% less power. It works in low light conditions and its high resolution enables all kinds of user applications such as games that require great accuracy and speed. The company’s software SDK enables OEMs to easily and cost effectively include consumer-friendly touchless gesturing in their devices.

About Elliptic

 
Elliptic Labs is a privately held company with offices in Palo Alto, California, and Oslo, Norway. Founded in 2006 by serial entrepreneurs with PhDs from the signal-processing environment at the University of Oslo, the company’s initial research background was in echo-management systems for multi-antenna mobile communication. Today, Elliptic delivers robust, natural touchless gesturing that is adaptive to the human style of interaction for consumer devices by using patented ultrasonic touchless gesturing software for all PCs, tablets and smartphones to be used anywhere, anytime. Elliptic Labs has formed partnerships with Murata Electronics, Knowles Electronics and Wolfson Microelectronics plc.

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Erica Zeidenberg
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