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CEATEC 2013 Innovation Award for Game-Changing SMD Ultrasonic Sensor Technology

Oct 7, 2013 | News

Touchless gesturing solution gives portable device manufacturers an easy, cost-effective way to include technology that responds to natural hand movements anywhere on the device screen.

Tokyo, Japan and Palo Alto, CA — October 7, 2013 — Elliptic Labs, the leader in ultrasonic touchless gesturing, today announced it won the CEATEC 2013 Innovation Award in the Computing and Networking category for its ultrasonic touchless gesturing solution used in combination with the SMD Ultrasonic Sensor by Murata Manufacturing Co., LTD, a market leader of ultrasonic transducers. The solution won in its category because it gives portable device manufacturers a way to include technology that responds to natural hand movements anywhere on the device screen, while using low power and delivering high resolution. This combination makes it ideal for interacting with popular applications, such as games like Fruit Ninja, on smartphones, laptops and tablets.

U.S. Journalists Pick Winners Based on Innovation and Market Influence

“The Elliptic Labs/Murata solution changes the way people interact with their smartphones. You can change screens and operate your tablet without touching the screen,” said Michael Kanellos, vice president and technology analyst, Eastwick. “Unlike other camera/3D optical technologies, the Elliptic Labs/Murata solution uses a fraction of the power and makes it easy for users to use natural hand movements, on the sides and all around the screen of a device.”

“This award confirms that ultrasonic touchless gesturing technology is not just a sci-fi myth. There are definite advantages for manufacturers and consumers,” said Laila Danielsen, CEO, Elliptic Labs. “The technology uses a fraction of the power that current camera, image-based gesture recognition systems use, which makes it attractive for manufacturers of battery-powered portable devices. Plus, the solution’s high resolution makes it ideal for applications that require a wide range of movements across the device screen.”

“Our SMD Ultrasonic Transducer is the world’s first and smallest ultrasonic device, which is the best fit for touchless motion detection. Collaboration with Elliptic Labs gives us a strong footprint on providing attractive solutions to the world,” said Satoshi Sonoda, Senior Vice President, Murata Manufacturing Co., Ltd.

An independent panel of journalists working in the information technology and consumer electronics fields selected CEATEC award winners based on their excellence in innovation and potential influence on the global market.

About Elliptic

Elliptic Labs delivers ultrasonic touchless gesturing for consumer devices including PCs, tablets and smartphones enabling consumer electronic devices to respond to natural hand movements all around a screen at 180 degrees. Ultrasound offers the best combination of high resolution, wide field of view and low power consumption compared to camera or 3D technologies. The company has also formed partnerships with Murata Manufacturing and Wolfson Microelectronics. Elliptic Labs uses Wolfson’s ultra-low power WM5110 HD Audio SoC. Elliptic Labs is a privately held company with offices in Palo Alto, CA and Oslo, Norway.

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